19 December 2023

We're pleased to welcome Christopher Kidd to our team as the new Director of Commercial Services. 

Christopher brings over 20 years’ experience of Food and Licensing sales, most recently with Smiley – developing a range of Smiley shaped and branded foods, launched into retailers across Europe. Having also worked with a wide range of medium and large enterprise organisations he’s looking to leverage that commercial experience in his role as Director of Commercial Services.   

With Christopher's strong retail experience, he's set to drive the Commercial team forward. His adeptness in launching new product categories into most UK retailers will help Coeliac UK gain more momentum for our members. Additionally, his focus on increasing awareness of our GF accreditation scheme and Crossed Grain trademark will further enhance our support for members. 

Christopher’s wife has coeliac disease, and this role is a great opportunity for him to combine his extensive commercial experience with his passion for all things gluten free, working with the team to support the wider gluten free community and all those with coeliac disease.